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The motto of this week's episode is: there's nothing gross about gross margins. We're defining gross margin (we also touch on gross profit, net profit, markup, and the differences between all of these often confusing terms). We'll also fill you in on why gross margin is important and why consistently tracking yours is crucial.

 Topics we cover in this episode include:

• What is gross margin?
• The difference between gross profit and net profit
• Markup vs. margin
• What you can learn from your gross margin
• What can cause swings in gross margin

LINKS

Visit the episode page at https://contractorsuccessforum.com/grossmargin for more details and a transcript of the show.

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Find all episodes and related links at ContractorSuccessForum.com.

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Wade Carpenter, CPA, CGMA | CarpenterCPAs.com
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