In this episode of the Growth Led Podcast, I interviewed Vassy Valchanova. 

Vassy is a digital marketer, trainer, and speaker. During her 15 years in business, she’s worked on almost any facet of marketing for e-commerce and SaaS. But her true focus lies in content marketing and conversion optimization. And the basis of all of this lies with knowing your audience and what works for them - which is why she spends a lot of time when starting a new project on customer development.

We covered a lot of ground in this episode around customer development, including the jobs to be done framework, building personas, and a whole lot more. Topics include:

• What Vassy learned by starting her career in PR (hint - it wasn’t glamorous!)
• How Vassy reads a stunning 100+ articles per week
• What is customer development?
• How do you measure the impact of customer development?
• Who owns persona development on a team?
• What is Jobs to be Done and how does it work?
• And a lot more around personas and customer development.

You can learn more about Vassy and her work here.

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