People of Programmatic

A Deep Dive into Retail Media feat. CitrusAd's David Haase & Sean Cheyney


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How the Shifting Relationship Between Shoppers and Retailers is Reshaping Commerce
In this episode, Tim Bagwell of GroupM hosts David Haase and Sean Cheyney of CitrusAd, a global platform for retail media and data monetization, for a deep dive into the world of retail media.  

In this episode, we discuss: 

  •  first party audiences and measurement  
  • the impact of COVID-19 on shopper behavior and retailer strategy 
  • the expanding role of last-mile delivery services
  •  the value of owning the customer experience  

Featuring:
David Haase, Chief Revenue & Development Officer, CitrusAd
Sean Cheyney, SVP Business Development, CitrusAd 

Episode Host:
Tim Bagwell, Global Market Lead for Shopbox, GroupM 

This is part of 10X10, our 10th anniversary content series. We’re sharing 10 months of content centered around the top 10 trends in programmatic media. 

Check out all the content at:
Xaxis.com/10x10/


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