How do you train someone to run a music festival, a halftime show, or a citywide celebration? It starts with education.

In this episode of Event Explorer, we sit down with Dr. Tim Otteman from Central Michigan University—one of the only accredited event management programs in the U.S.—to talk about what it takes to prepare the next generation of event professionals.

From hands-on internships to classroom lessons in risk, budgeting, and cultural impact, Dr. Otteman shares how education is shaping the future of the events industry—and why creating meaningful experiences starts long before anyone arrives onsite.

🎓 A must-listen for educators, producers, and anyone looking to break into the world of live events.

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