Benji Vaughan, CEO and founder of Disciple Media, the company behind community apps for brands, talks to Dialogue's Content Strategist Howard Wilmot about branded communities and how their app offering engages communities far better than the likes of Facebook.

Disciple Media evolved out of Benji’s work at his label Twisted Music – seeing how the label was increasingly divorced from its core fans by ever changing social media algorithms, he established Disciple to create his own online community and has subsequently worked with everyone from the Rolling Stones to MP Matt Hancock (and Archant Dialogue!)

Benji says, ‘Facebook is really like the TV of today – it's just a paid media channel, it's not really a community platform. It's a big, open soapbox to shout a message out. When you take your community into your own hands in a known media environment it can produce a lot more value.’

This podcast covers:

- how to create a brand community

- what brands need to understand in regard to communities

- how to commercialise a community

- challenges of social media right now

- how to work with influencers

It also features ‘Content Marketing Bingo’ – a selection of key industry stats around apps and media delivered in a bingo style! Enjoy!