Catherine Maskell, managing director of the Content Marketing Association, joins Dialogue's Content Strategist Howard Wilmot to talk about the ever-developing role of content marketing.

Former Head of Global Marketing at Reed Recruitment, Catherine Maskell has been Managing Director of the CMA since April 2017.

Content marketing is increasingly big business with the industry now worth over £5billion in the UK alone – and is ever evolving.

Catherine says, ‘The CMA exists to help support both agencies and brands as well as really help guide, navigate, train, inspire businesses who are entering into the world of branded content.’

‘Next year the CMA will be celebrating our decade of content which is very exciting. And we’ve really seen a real change in the way people use and introduce content over those ten years.’

This podcast covers:

- challenges of content marketing

- advice for brands and agencies

- how GDPR has affected the sector

- how technology like AI is affecting the industry

It also features ‘Content Marketing Bingo’ – a selection of key industry stats around content marketing delivered in a bingo style! Enjoy!