This episode features Pulsar COO, Jamie Watson; Pulsar is an audience intelligence company which helps brands understand behavioural signals based on what people are saying across social and digital media to allow them create highly relevant and creative communication strategies.

Dialogue Content Strategist Howard Wilmot talks to him about how car brands use social media listening, what they’re learning and what they could be doing better.

He says, ‘We’ve worked with a couple of brands who’ve tried to change their audiences from petrolheads, those who care about engine size, speed or design to people who care about travelling or experiences. To move people from the performance of the car to what I could be doing with my car.’

A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk