This episode features content marketing manager Joe Riordan from Perrys dealership. Dialogue Content Strategist Howard Wilmot talks to him about what’s working for car brands, what they could be doing better and how dealerships are supporting and managing their own digital transformation.

Joe says, ‘We wait for the manufacturers to give us their national plans so we can see what they're doing in terms of the big broadcast channels and then we'll piggyback on that as much as we want. And then we'll also do our own tactical activities in between.’

A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk