This episode features Lisa Targett, UK General Manager of Tribe, a self serve marketplace connecting brands and agencies with social media influencers.

Dialogue Content Strategist Howard Wilmot talks to her about how car brands are using influencers, how they fit into their marketing models and how the influencer landscape is measuring up in 2019-20.

She says, ‘I think about how beneficial customer generated content is from an ad efficiency perspective. Brands are really missing an opportunity to not have their customers craft their advertising. You can hit ad fatigue as you've got different personas you're trying to talk to in different customer segments and different regions. And if the content isn't personalised, your brands are not able to make the impact they want to be making.’

A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk