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A Dialogue With … Teri Niadna, Managing Director, Brandgenuity Europe
The second series of A Dialogue With looks at businesses that connect with automotive marketing.
This episode features Managing Director of Brandgenuity Europe, Teri Niadna. Dialogue Content Strategist Howard Wilmot talks to her about licensing, how car brands get involved and how licensing has been affected by digital transformation.
She says, ‘The vast majority of our clients come to licensing as a marketing exercise first and foremost.’
A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk
View all episodes
By Dialogue AgencyThe second series of A Dialogue With looks at businesses that connect with automotive marketing.
This episode features Managing Director of Brandgenuity Europe, Teri Niadna. Dialogue Content Strategist Howard Wilmot talks to her about licensing, how car brands get involved and how licensing has been affected by digital transformation.
She says, ‘The vast majority of our clients come to licensing as a marketing exercise first and foremost.’
A Dialogue With also features ‘Content Marketing Bingo’ – a selection of key stats drawn from our Automotive Marketing Report delivered in a bingo style. The report looks at how audiences connect with car brands and what the industry could be doing better... For more information, please visit: www.archantdialogue.co.uk