Vince Medeiros, publisher and co-founder of TCO London, the agency behind Huck and Little White Lies magazines joins Dialogue's Content and Brand Director Ryan Battles on Dialogue's roof garden to talk about the changing role of publishing and branded content.

In the podcast Vince, who was also recently appointed Chairman of the Content Marketing Association, discusses the balance between editorial expertise and audience insights to create and activate content for brands around the world.

Vince says, ‘I believe branded content will continue to be an increasingly vital piece of marketing communication for brands. I think there is simply too much content out there but if we’re able to grab people’s attention by offering value through curated, beautiful, well-crafted, relevant content, that’s where it’s at.’

This podcast covers:

- the evolution of TCO; Huck and Little White Lies

- how publishing works with brands

- the changing role of printed magazines

- the value, cost and ROI of content marketing

- the future of branded content and content marketing

It also features ‘Content Marketing Bingo’ – a selection of key industry stats around music and content delivered in a bingo style!