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A Different Business Model with Elisa Achterberg
What if your dream Strat was never really “yours” – and that’s exactly what makes it sustainable?
In this episode of The Circular Guitar I (Glenn) explore how my vintage guitar shop Never Enough Strats could shift from buying and selling used instruments to offering **“guitar-as-a-service”**.
My guest is circular finance expert Elisa Achterberg of CISE Network, who has spent years making circular business models financially viable and investable for banks, investors and companies. Together we test my crazy idea: a subscription for high-end Stratocasters and Telecasters instead of traditional ownership and installment plans.
In this conversation we dive into:
+ How a guitar subscription could work in practice: monthly fee, maintenance included, freedom to swap models, and why that’s different from consumer credit.
+ Why ownership stays with the provider in true circular models and how that changes incentives for durability, repair and craftsmanship.
+ The financial pain points: upfront investment in a “library” of guitars, slow and fragmented cashflows, and what happens if a crisis hits and many customers send instruments back at once.
+ Elisa’s experience designing circular service contracts (for example with Fairphone and subscription models like Swapfiets) and what lessons apply to guitars.
+ Concepts like churn, product lifetime value, and why in circular models you should celebrate a guitar coming back, because it can start a new life with the next player.
+ Creative financing options: from banks and impact investors to involving customers, makers and local luthiers as **co-financiers of the guitar pool**.
+ The ethical side: why I don’t offer “buy now, pay later” on expensive instruments and how circular service could be a fairer way to improve access to quality gear.
If you’re curious how circular economy thinking meets great guitar gear, how to finance products that last and circulate, or you’re a maker or musician wondering “could this work in my world?”, this episode is for you.
Tune in and join me and Elisa as we take Never Enough Strats one step closer to a truly circular business model.
You can follow me on:
LinkedIn - Glenn van der Burg
Instagram - glennburg71
And check out my store to buy a guitar in the old fashioned lineair way: NeverEnoughStrats.Com
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By Glenn van der BurgWhat if your dream Strat was never really “yours” – and that’s exactly what makes it sustainable?
In this episode of The Circular Guitar I (Glenn) explore how my vintage guitar shop Never Enough Strats could shift from buying and selling used instruments to offering **“guitar-as-a-service”**.
My guest is circular finance expert Elisa Achterberg of CISE Network, who has spent years making circular business models financially viable and investable for banks, investors and companies. Together we test my crazy idea: a subscription for high-end Stratocasters and Telecasters instead of traditional ownership and installment plans.
In this conversation we dive into:
+ How a guitar subscription could work in practice: monthly fee, maintenance included, freedom to swap models, and why that’s different from consumer credit.
+ Why ownership stays with the provider in true circular models and how that changes incentives for durability, repair and craftsmanship.
+ The financial pain points: upfront investment in a “library” of guitars, slow and fragmented cashflows, and what happens if a crisis hits and many customers send instruments back at once.
+ Elisa’s experience designing circular service contracts (for example with Fairphone and subscription models like Swapfiets) and what lessons apply to guitars.
+ Concepts like churn, product lifetime value, and why in circular models you should celebrate a guitar coming back, because it can start a new life with the next player.
+ Creative financing options: from banks and impact investors to involving customers, makers and local luthiers as **co-financiers of the guitar pool**.
+ The ethical side: why I don’t offer “buy now, pay later” on expensive instruments and how circular service could be a fairer way to improve access to quality gear.
If you’re curious how circular economy thinking meets great guitar gear, how to finance products that last and circulate, or you’re a maker or musician wondering “could this work in my world?”, this episode is for you.
Tune in and join me and Elisa as we take Never Enough Strats one step closer to a truly circular business model.
You can follow me on:
LinkedIn - Glenn van der Burg
Instagram - glennburg71
And check out my store to buy a guitar in the old fashioned lineair way: NeverEnoughStrats.Com