Brian R. Cook is a seasoned entrepreneur with nearly three decades of experience, having launched close to 200 locations for various boutique fitness brands. He holds a B.S. in exercise physiology from Northeastern University and an M.B.A. from Babson College. His latest venture is StretchMed, a franchise specialising in 1-on-1 stretching sessions, which he established in November 2019. StretchMed now operates over 20 locations across five states, focusing on relieving chronic pain, enhancing mobility, rejuvenating the body, and promoting better movement.
Outside of work, Brian, a former hockey player, divides his time between Boston and Puerto Rico and enjoys boating.

Brian and Nick discuss Brian's career and work in the fitness space.

Brian's book choices where -
E-Myth Mastery by Michael E. Gerber, Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter and Good to Great by Jim Collins.

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