This week, Nick talks to promotional merchandise entrepreneur, Martin Varley.

Martin has founded several businesses within the promotional merchandise industry and has extensive knowledge of supply and distribution in the sector.

Martin left school at fifteen and worked as a photo journalist before embarking upon his entrepreneurial journey. He started his first promotional product company, which he grew and sold to Bemrose Corporation Plc. Whilst working with Bemrose, Martin launched 4imprint, which is now a UK Plc with a £1.3bn market cap. Martin then went on to found Galileo Innovation and Corporate Solutions, and following a series of deals, he created Altitude Group, serving as CEO from 2005 to 2017, before becoming a NED.

His latest project is Merchr.com, a content monetisation platform that gives brands, influencers, musicians, sportspeople, attractions, charities, schools, entrepreneurs, and more, a unique opportunity to create their own merch collection with no inventory, no risk and a 24-hour shipping guarantee.

Nick and Martin discuss Martin’s background and upbringing, the importance of building trust in sales, investing in your team and Martin’s passion for aviation.

As always, Nick and Martin discuss Martin’s book recommendations: Good To Great by Jim Collins and from Odyssey by John Sculley

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