Immunity, long and overdue. Hello, everybody. Buildyourarmy.com, head on over there for your free workbook on how to automatically income stack. Maximize your revenue with multiple sources of revenue from the same customer base and company category, automatically creating immunity. In this episode, number six of Build Your Army Podcast, we are going to talk about a lesson in differentiation and being unique from my all-time favorite band in the whole wide world, Tool.

To pay homage, I'm wearing the hoodie. One of two hoodies that I have, to be honest. So, who the heck is Tool? If you never heard of them, you're probably not into metal, you probably have not heard of this band. Progressive metal, actually, would be their category. However, I think Tool, being unique, they are their own category. There is nobody in my mind that compares to them. There are other bands that are considered progressive metal, and Tool would, by default, or by label, would be progressive metal, but they are in a league of their own. So Tool is the category.

When we're talking about building categories, interesting book I read recently called Category Kings... Sorry, Play Bigger, regarding category kings. And the concept of category kings made me create my own category of automated income stacking, which is what this podcast is all about; automating your revenue and having multiple sources of revenue with the same clientele, and category of business model.

Tool, why are they so different? Why are they so unique? For starters, their last album that they released was after a 13-year hiatus. There was a 13-year gap between their previous album and the last album they just released in 2019; 13 years. How many bands do you know that can go that long and still release an album at number one, and sell out arenas all over the world? So, that's one that makes them different, for starters.

Second, they released a $90 album in today's market, where everything is streaming. $90. This band was capable of convincing me to spend $90 on an album, with a limited collection version. Even though I had the streaming services and even though they we're never on streaming services before, for this latest album, they went on to a streaming service, a few, actually, with their whole entire catalogue. So I could have paid nothing for this album and yet, I still chose to pay $90.

Because of how unique this band is and what they're all about, I wanted to physically have the album. And it's actually here right beside me, now that I think of it. And I also wanted this limited edition, because I didn't even think you could pre-order. It's been so long since I bought an album, I did not know you could pre-order. And so, I didn't even think to do it. So when I went out to the CD stores to try to get a CD, they said, "Have you pre-ordered?" I said, "No." And they said, "We're sold out."

And so I found a place that had the collector's edition, and I said, "Well, what is that? And they said, "It's $90." It's kinda like a box set. Here it is, here. Inside, there's a video that plays. So when I open this, this bad boy plays with music and art work. I went ahead and paid $90 for that album, because I had waited 13 years for this band to release new material. And, how many bands can pull that off?

That goes against the grain of anything you can ever imagine in the music industry today. Nowadays, everyone's streaming. Nowadays, everyone's vying for radio plays, because that's where the money is these days. It's not in the album sales, because streaming doesn't pay as well. And this band went 13 years without releasing an album, and still on top of their game and survived. And the album is just stellar.

On top of the 13-year hiatus, every song is about 10-13 minutes long. I think there's a 15-minute track, too. No song on this album is less than 10 minutes long.