In this episode, we present an article by Rishabh Bindlish, managing director and lead – India Life Sciences and Global Generics, Accenture; Amit Misra, senior manager – Products, Life Sciences, Accenture in India; and Tushar Bakshi, senior manager – Products, Life Sciences, Accenture in India. It talks about how pharma companies can tap the power of technology to deliver hyper-personalized patient experiences and healthcare services.