Google just turned off an old search parameter that's been around for over a decade. SEO tracking tools are scrambling to adapt, and companies are watching their ranking data change overnight. On this episode of the Human Friend Digital Podcast, Jacob and Jeff break down what actually happened and why it might not impact your business as much as you'd think. They discuss what metrics really matter for measuring online success, the difference between vanity numbers and real results, and why chasing rankings doesn't always translate to revenue.

Links:

CEO of SpyFu’s post mentioned in the episode: Post | LinkedIn

Other articles worth reading:

Google Search rank and position tracking is a mess right now

The Future Of Rank Tracking Can Go Two Ways

To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/