145: A family focused micromobility offering - the wonderful story of Whee! with founder Kari Anne Solfjeld Eid

This week Oliver interviews Kari Anne Solfjeld Eid from Whee! 

Whee is a cargo bike subscription service based in Oslo Norway. Kari Anne won this years inaugural Micromobility accelerate pitch competition that we had at the Micromobility Europe conference in June. She was selected by a group of judges as the best presenter on the day for a new Micromobility service or product. The judges noted her quirky style but also a really solid business under it. 

One thing not covered in this episode was Kari Anne's low cost of acquisition and very low levels of churn that they’ve had with their subscription businesses.  

Specifically they dig into:

The backstory of Whee! and why it exists

How the service has grown, customer expectations and unpacking ‘there is a lot of money to be made from taking women seriously'

The subscription model and why it holds promise

The fundraising/company building experience they’ve had to date

Oliver really enjoyed this conversation and has enjoyed the opportunity to get to know Kari Anne over the last couple of months/ He has come to the realisation that we don’t include enough conversations here about Micromobility for families or women, something that we plan to do better on - If you have any ideas please message Micromobility on Twitter.

If you’ve not yet heard, Micromobility America is coming up in San Francisco on the 15th and 16th of September 2022 and we are expecting over 1000 people from hundreds of companies to talk about the latest on Micromobility technology services companies and more. The Micromobility team will be up there and would love to see you there – please come and join us by getting your tickets at micromobility

Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you.

Micromobility Europe is coming to San Francisco in September 2022! Learn more and get tickets here.

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