“It all started with a mixtape,” says guest Nifemi Aluko, who used that inspiration to write his fascinating new book: Press Play: Music as A Catalyst For Change. Originally from Nigeria, Nifemi is a graduate of Stanford Business School, a musician, beatmaker, and business owner. We talk about his journey from a first-time writer to a published author, the tools he used to complete his book, the challenges he faces marketing it, and how music can truly change the world.