Arick Forton, General Manager and co-founder of Wise Guys Farms in Clare, Michigan, shares his journey in the cannabis industry and the origin story of Wise Guys Farms. Arick “allegedly” started in the cannabis industry in the black market before transitioning to the legal market. He discusses the challenges of starting a cannabis farm in a less developed area and the different cultivation methods used at Wise Guys Farms, including indoor, outdoor, and greenhouse growing. He highlights the benefits of using Outlaw Technology's software for compliance and Metrc tracking, making the harvest process more efficient and error-free. Arick shares his favorite strains and his views on the competitive Michigan cannabis market.