#DigitalAnalytics processes can be used to accomplish many things. Yet, in its #mostvaluable form, the process should be viewed as a means to #familiarizebusiness #users with #data that is potentially available to them and to #create #efficiency around how that #data is #collected, #analyzed, and provided back to the #business.

The starting point for this process includes a “#DigitalAnalyticsBrief” that will be used to identify #goals, #measurementobjectives, and #specificelements that need to be tracked with #analytics.

Step 1: Defining #BusinessRequirements

With the #DigitalAnalyticsBrief in hand, the #businessanalyst should have pertinent #information necessary to begin the process of defining #businessrequirements. Depending on the scope of the #project, this part of the process should take between one and five hours to complete with the #DigitalAnalyst leading the #effort and #stakeholders collaborating with details.

Step 2: Creating A #SolutionDesign

Often one of the most important yet overlooked aspects of #digitalanalytics is #documentation. #Documentation provides an #organization with the ability to clearly define and record #keycomponents of its #digitalanalytics #implementation.

#Companies can rely on #internalresources to generate #documentation, or if using an #agency or consulting partner, ask them to provide #documentation that should serve as the #foundation for your #analytics #implementation.

Step 3: #DevelopingCode

Unlike #traditionaldevelopment, #digitalanalytics (especially #AdobeAnalytics) requires its own #specificcode base that includes #events, #eVars, and #sProps to work properly.

Step 4: #QualityAssurance

As with all #developmentprojects, #digitalanalytics requires #QAtesting to ensure that #tags are #implemented correctly and that #data appears within the interface as expected. At #AnalyticsDemystified, we have developed our own processes for #administering #QA on #digitalanalyticstags.

Step 5: User #Acceptance & #Launch

In closing, there are many different #processes that can (and should) be applied to #digitalanalytics. By building the process around mission-critical #tasks, #businesses can #create #efficiency in the way they work and bring new levels of #standards and #accountability to staff. By creating a process for new #analytics requests, we’ve witnessed that #organizations become more skilled at deploying #tagging and #reports in a timely manner with fewer defects.

#Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certificationtraining courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUMMaster, #ScaledAgile #Certifications in Dallas and leadership roles in #Agiledevelopment. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education.

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm