Data modeling is a core skill of data engineering, but it is missing or inadequate in many data engineering teams. These teams focus on moving data with little attention to shaping the data. They engineer processes, not products. Full data engineering is both process and product engineering, and that calls for data modeling.

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https://www.eckerson.com/articles/a-fresh-look-at-data-modeling-part-2-rediscovering-the-lost-art-of-data-modeling