This episode of The Whole Idea Podcast by DCG ONE shines the spotlight on loyalty marketing. A marketing mainstay for decades, loyalty marketing showed its heroic power for thousands of brands and retailers scrambling for business in a pandemic economy. In the last 20 years, loyalty marketing has grown with the times and with technology to become one of the most powerful tools in any marketing tool kit. We’ll talk about the evolution of loyalty marketing and hear best practices from veteran marketing consultant and loyalty marketing expert Matt Garrett.  

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