Deal blogger Laura has spent the past 14 years growing her brand, A Frugal Chick. Today, thousands of bargain-hunters look forward to her deals, but Laura's nervous about the future of her community.

Companies like Meta and Google are changing so rapidly that Laura can't rely solely on their technology to connect with her audience. In this episode, we team up with marketing legend Rand Fishkin to help Laura protect her relationship with her followers through email and SMS.

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Here’s the full presentation of ideas we shared with Laura. (Warning: spoilers!)