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In this episode of The Growth Question, we coach Martin Jonen, a German SAP software engineer, trainer, and course creator now landing high-value corporate training deals in Switzerland.

Martin wants to know:

👉🏻 What proven strategies can consistently fill my courses and grow my business to 200K CHF?

We dig into funnels, pricing, value positioning, relationships with decision-makers, and how a course can become a pipeline into $60K–$70K+ training contracts.

If you’re a coach, consultant, or course builder selling into specialized or technical markets, this is a masterclass in moving from low-ticket course sales to high-ticket B2B engagements.

In this episode, you’ll learn:

🔹 Why underpricing can quietly destroy enterprise positioning

🔹 How to turn a course into a sales asset for corporate deals

🔹 The fastest way to qualify buyers and book high-value clients

🔹 A simple funnel upgrade that boosts conversions immediately

🔹 How to use stealth marketing inside your course to support sales

🔹 Why improving developer performance is a business-level ROI argument

Connect with Martin

👉 https://martinjonen.com