In this episode of Do Happy Work, I sit down with Viri Ponce — Latina financial advisor, mother, and passionate advocate for helping Latinas build financial independence beyond the limits of culture and traditional expectations.

Viri's story begins with a simple but telling childhood goal: earning enough money to buy herself a Game Boy — without asking her parents for a single penny. What started as a curious love of numbers and problem-solving grew into something much deeper, rooted in the realities of immigrant working families and the financial insecurity she witnessed firsthand growing up.

Today, she channels those early lessons into a mission — helping other Latinas create security, confidence, and freedom entirely on their own terms.

Together, we explore childhood dreams, the power of lived experience, and what it truly means to turn what comes naturally to you into work that is meaningful, personal, and genuinely valuable to others.

Get in touch with Viri: www.vpconsultingsf.com

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