NEW YORK (AdAge.com) By their very nature, static in-game ads may be the least effective way for marketers to engage video game players, says game developer Kevin Slavin. At the same time, he finds that ad agencies in general don't really understand the dramatically different process of communicating with consumers from within a video game system. This nine-minute program is part II of our interview with Slavin, a former ad agency executive and co-founder of New York's Area/Code. The four-year-old game-design shop has created games for A&E, Discovery and MTV.