Pokémon is experiencing high demand; the issue is that the supply does not match the demand. For Card N All Gaming store owner, Mason, Pokémon is his favorite game, but he's seeing a shift at his store. The shift? Customers aren't buying sealed products to open packs and trade in cards, as the latter yields the highest margins. When he wants to purchase sealed products for events like pre-releases, his favorite, he's unable to obtain the amount he needs. If that weren't frustrating enough, he has nobody he can talk to at the Pokémon Company to share the problems he's experiencing.