January 04, 2022

A Global Comms Playbook with Leslie Quinton, VP of Comms at Ubisoft

43 minutes

This episode features an interview with Leslie Quinton, VP of Communications at Ubisoft, a gaming company with over 20,000 employees and 40 office locations worldwide. With over 20 years of communications experience across multiple industries at companies big and small, Leslie is a walking comms playbook.

On this episode, Leslie shares her must-do’s for doing global communications right, what the secret ingredient is for improving company culture, and her advice for comms leaders struggling to get company buy-in.

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“So one of the things that I think that companies did at the beginning and now have really gotten out of a lot more. Trying to rely upon their old ways of doing things and figure out just how to adjust the old way, as opposed to thinking in a completely new way. And I think that’s the virtue of the pandemic. If there is a silver lining to it, is that it forced us to get out of some old paradigms and really shift our thinking. So the companies that didn’t do well in internal communications tried to take their existing model and tweak it. Whereas the companies who did well said. Do this totally differently. We’re going to introduce a whole new platform or we’re going to change who delivers the messages or other things, but that’s, it’s kind of seizing that opportunity in what was really, you know, obviously a global crisis.” — Leslie Quinton

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Episode Timestamps:

*(1:38) - How Leslie got interested in communications

*(3:33) - Leslie’s current role

*(4:55) - Segment: Story Time

*(7:53) - Mistakes companies make that can be turned around easily

*(9:16) - Leslie’s favorite foundation/board she’s a part of

*(11:24) - Segment: Getting Tactical

*(15:36) - Must-do’s for doing global comms

*(20:01) - Improving company culture through comms

*(22:54) - Differences in comms at both large and small companies

*(25:07) - Segment: Seat at the Table