12.10.2023 - By Jenny Blake
It is a mistake to frame motivation as a muscle, according to today’s guest, Dr. Ayalet Fischbach. If you set your goals well, they will pull you like a magnet. In this conversation, we cover why numerical goals can backfire, the best practices for choosing a goal, how to monitor progress and cope with setbacks, and why social support is critical.
More About Ayelet: Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business, and the author of GET IT DONE: Surprising Lessons from the Science of Motivation. She is the past president of the Society for the Science of Motivation and the International Social Cognition Network. She is an expert on motivation and decision making.