I had a conversation yesterday with a salesperson...and among other things discussed, this person went on and on about the culture of their business and how important it was.  Couldn't agree more and reminded me of a Post from my blog some time ago, but very relevant. 

April 20, 2015

There is lots of discussion about the importance of culture these days.  Some argue that culture is more important than strategy.

In fact, in a recent study by Booz & Company, their findings were revealing,

Key Findings

Some of the key findings from the survey are as follows:

Overview

I agree and have a hunch Enterprise believes so too and does it right.

I love their television campaign that conveys such a strong company culture that oozes with a positive vibe.  What I find interesting about the ad campaign, as compared to other product focused ads, is the focus on culture and not the client solution.  The implication is that culture is what drives the customer experience…it’s all connected.

When I was involved with my first M&A transaction, we discussed the importance of culture and the desire to bring “our company” culture to the combined entity. Long story short, our great culture was subsumed by the new leadership.

I witnessed firsthand the impact of a changed culture.  We changed and we lost clients, we lost some key talent…even to this day I hear stories about they way we were…although I am long gone.

A strong and winning culture is a powerful force.

Brick