In this episode of the Pixel Studios Podcast, we break down the essentials of audience targeting in digital marketing—why it matters, how it works, and the smartest strategies to make it work for your brand. From demographic and behavioral targeting to advanced techniques like lookalike audiences and AI-driven segmentation, we’ll show you how to stop wasting ad spend and start connecting with the people who actually care. Whether you're running a local campaign or scaling globally, this is your roadmap to smarter marketing.