"What excites me about big data is that we can develop programmes, policies, prestiges and products that deliver individualised benefits"

Bill Schmarzo is Customer Advocate at Dell Technologies, an author, educator and practitioner with over 50 years of experience in tech. As the 'Dean of big data', there's no-one more qualified to talk us through how data got cool.

Bill joins Debbie Forster MBE on the latest episode of the XTech podcast to guide us through big data and explore the concept of codifying ethics to prevent the robotic uprising.