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What does it actually take to start consulting in midlife? Rob and Brent go a layer deeper than their earlier conversation on earning income in your next chapter, breaking down the foundational work most people skip — purpose, product, and market — and the six practical steps to launch your own consulting, advisory, or coaching practice. Drawing from Brent's 20+ years as a consultant and Rob's recent experience building his advisory business, they cover billing rates, marketing, entity structure, and the core mindset shift that changes everything: you are the product.

 Links, resources, books mentioned:

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• Visit Episode Website

Topics we are covering in this episode:

• The mindset shift from employee to consultant
• The difference between consulting, coaching, and advisory work
• How to define purpose, product, and market
• Path selection — independent, platform, or consulting firm
• How to set billing rates and avoid underselling yourself
• Marketing materials and digital presence that actually work
• Why your first client matters more than the perfect setup