Hancock County, Indiana is home to the largest Hallmark store in the United States. And it’s no surprise why–with a bridge, lighthouse, and log cabin all inside the store. It’s all part of the experience the late founder, Cynthia Erwin, set out to create. Her daughter, Kelley Holden, carries on that legacy today after learning the business by the seat of her pants when Cynthia was diagnosed with Alzheimer’s disease.