156 - A Handsome Take on Humans

Today on Obsessed Show I'm chatting with co-founder of Handsome, John Roescher. John Roescher is a former military vet who started the company because of a passion for the potential of the internet to explore new ideas and make connections - a similar urge that originally led him to join the military right out of high school. Once COVID hit, though they had worked with major global brands, they had somewhat lost that love. Looking down the barrel of the pandemic and on the verge of closing, he made the hard choice to tear Handsome down and rebuild from scratch, culminating in a complete rebrand and restructuring, embracing the weirdness he loves about the web. He brought on R/GA veteran Jennifer Allen as COO to help lead the change. The resulting success was reflected not only in his renewed love for the digital but growth even during the pandemic: We’re going to dig into John’s story of 2020, and more, so without further ado, please enjoy this conversation with John Roescher. Okay kids, all the way from Austin, Texas, please welcome John Roescher.