“Buy me some peanuts and Cracker Jack” is undoubtedly the most famous line from the ditty, "Take Me Out to the Ball Game." To the makers of Cracker Jack the line has certainly been the most valuable. Someone once tried to figure out the worth of the musical plug by comparing it to the cost of buying advertising on the outfield walls of every major league stadium and concluded that such a campaign would cost roughly $25 million a year. “Take Me Out to the Ball Game” furnishes Cracker Jack the