The Healthtech Marketing Show

A Healthcare Tech ABM Master Class: Ben Person, VP of Global Marketing, Nuvolo

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In this First Episode of the Healthtech Marketing Podcast, you will hear from Ben Person, who leads marketing for the fast-growing Software firm, Nuvolo.

This is a master class on ABM and focuses on how to make it work, how to measure it, and how to build an ABM Demand Generation Engine. This podcast is brought to you by HIMSS and healthlaunchpad.

Podcast Highlights With Timestamps:
  • [2:47] Nuvolo’s Background
  • [3:57] Ben Person’s  Career Journey
  • [5:32] How Nuvolo Restructured Its Marketing
  • [7:22] Nuvolo’s Approach To Brand Awareness
  • [9:24] How Nuvolo Implements ABM
  • [10:11] Explaining Intent Data
  • [11:28] Nuvolo’s ABM Campaigns
  • [13:00] One-to-Many ABM
  • [14:30] Linkedln Targeting
  • [15:25] Nuvolo’s Experiences
  • [16:53] How Nuvolo’s Measures ROI
  • [19:43] ABM & Terminus On Sales Revenue
  • [22:15] Ben Person’s Key ABM Advice

    • View Video: https://healthlaunchpad.com/podcast-episode-1-ben-person/


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