I’ve used Kinesio-tape to help with my aching arms and elbows (too much time on the keyboard!) for some time now. That’s how I discovered this British Columbia (Canada) based company that sells health equipment and supplies online.

My chat with Healthmed.ca CEO Axel Kroitzsch went beyond just online marketing to also discuss Canadian health policy and how new fees have killed the Canadian manufacturers of equipment like ultrasounds. Sad.

His Customers Pushed For An Online Store

Now that they’ve set up the website, as well as selling on Amazon.ca, they ar seeing double and triple-digit sales increases every month.

Not only do his customers appreciate it, the company discovered it made them more productive and efficient: instead of a cutomer service rep having to spend 20 minutes on the phone to take each order they can see them and start processing them right away.

Product-Focused Sites to Improve SEO

Like Optimum Energy (interviewed in this episode of the Frank Online Marketing Show), Healthmed is experimenting with developing product-focused websites to improve their search engine rankings. The downside to that, of course, is that multiple sites are much more complex to manage than one site.

Struggle to Get Trustworthy e-Commerce Developers

One of the biggest challenges is finding reliable help when you want to build or improve your website. They story I hear over and over again (and I’ve even experienced it myself) is that they got burned by their first web developer.

One thing that can help you find and direct the right people is to put together good use cases. In the next day or two I’ll post more information about use cases and a template for writing them.

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