Alex Yakubovich had a non-traditional path into the world of sourcing and procurement. In college, what started out as a project to earn extra cash turned into a profitable e-commerce venture that he and his co-founder later sold to Living Social.

While working in e-commerce, Alex fielded and responded to hundreds of RFPs per year, and quickly became frustrated by the clunky, manual practices of the RFP process.

Alex shares his journey from the dorm room to the boardroom and what he’s learned about the customer along the way.