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Hidden Killer of MQL Targets: Why Your Leads Aren't Converting to Revenue Are you hitting your MQL targets but not seeing the revenue? Join Dan Saavedra from MergeYourData as he unveils a hidden issue that might be undermining your lead quality. Learn about the importance of proper CRM contact management and how using signal analytics can improve your conversion rates. This episode is packed with insights on aligning your MQL targets with actual revenue growth. Don't miss out on these key strategies to optimize your marketing efforts. Subscribe to get more useful tips and access to our Signal Constructor tool!

00:00 Introduction: The Hidden Killer for MQL Targets 

00:31 Understanding the Problem: Improper CRM Counting

01:05 Case Study: Real-World Example of MQL Miscounting

02:25 Identifying the Root Cause: Incorrect MQL Criteria

03:43 Solution: Using Signals for Accurate Data

07:51 Implementation: Filtering and Fixing MQL Calculations

09:12 Conclusion: Achieving Higher Conversion Rates

09:45 Call to Action: Share and Subscribe