Today we dive deep into what are the things a hiring manager looks for in a resume when evaluating candidates, especially in the start-up space.

Samantha is a people and value-driven marketing magician with a decade of B2B and B2C marcomms expertise. In the last decade, she’s worked on rebranding organizations, launching tier-one SaaS products, building a PR engine, and developing the soul of the organization-also known as the brand. She is known for her vivid and authentic personality and her scrappy “make it happy” startup mentality. Currently, she spearheads the marketing and communications efforts at Torpago, a fintech startup shaking up the spend management space, as the head of marketing. 

Growing up, Samantha was raised to “go to war” and “be ten times better than the next person.” Her parents thought they were getting a corporate lawyer, but they got a marcomms generalist instead. She’s the oldest of four and the only girl in a Puerto Rican and Portuguese-mix household. Outside of work, you can catch her creating content on TikTok, planning her next trip, or trying new restaurants in NYC, NJ, or Houston. OH! She’s also a self-proclaimed boutique fitness enthusiast, so you’ll catch her at SoulCycle, Bar Method, or Barre3.

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