Marketing Technology Podcast by Marketing Guys

A how-to on Influencer Marketing - Antonio Boccanfuso, Chief Content @ Höski


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In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at Höski Media in Montreal, Canada.
The following topics are covered:
How to find the right influencer for your brand
Different categories of influencers: nano, micro, and macro
How to select the right influencer for your brand
Costs of hiring an influencer
Pitfalls when hiring influencers
LinkedIn Antonio Boccanfuso: https://www.linkedin.com/in/antonio-boccanfuso/ 
Website Höski Media: https://www.hoskimedia.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]
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Marketing Technology Podcast by Marketing GuysBy Marketing Guys

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