Lindsay Miles-Pickup, Methods Specialist with the BC Behavioural Insights Group (BC BIG).

In part two of this two-episode series inspired by Michael Hallsworth's "Manifesto for Applying Behavioural Science", Lindsay Miles-Pickup and I continue our conversation about the evolution of the practice of behavioural insights. In this episode, Lindsay walks us through a recent BC BIG project on active transportation to illustrate how BI can be used as a lens and why it's important to take humility to heart.