<p>Matt Lady, a freelance media buyer, had an itch he needed to scratch. The result is Civitas, a Direct-to-Consumer graphic t-shirt company. In this first episode of the Building A DTC Brand Podcast, Matt will share what led him to wanting to start a brand, and the first few steps and stumbles he made in the journey to starting Civitas.</p>

Matt Lady, a freelance media buyer, had an itch he needed to scratch. The result is Civitas, a Direct-to-Consumer graphic t-shirt company. In this first episode of the Building A DTC Brand Podcast, Matt will share what led him to wanting to start a brand, and the first few steps and stumbles he made in the journey to starting Civitas.

A Itch That Needed To Be Scratched

A media buyer by day, host Matt Lady is building a Direct to Consumer (DTC) clothing brand, and in each episode, shares his experience as he builds the brand, Civitas, from the ground up with no prior brand building and operating experience.

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A Itch That Needed To Be Scratched

A Itch That Needed To Be Scratched