With digital marketing growing rapidly in popularity and importance, many experienced marketers had to adapt to the new industry normal.On our second episode, we are going through a journey from traditional to digital marketing with Amy Chen!

Amy comes with a wealth of experience in traditional marketing, having worked both in both agencies and in-house roles as a PR and creative account manager before she had to re-skill herself to become a digital marketing manager in the eCommerce retail space.Hit the play button to learn more about Amy's journey into digital marketing, handy tips on eCommerce marketing, practical advice on measuring digital marketing metrics that matter and more!Find out more about XYZ Lab and subscribe to our YouTube channel to stay on top of our latest podcast updates!