Today Patty is talking to Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.  

He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High school English teacher to a Broadway Producer in under two years.  

Hear how he figured out how to raise money for Broadway productions. It’s fascinating and led to completely unintended opportunities. It’s a fascinating story of what can happen when you are willing to follow inspired action.  

Michael explains the concept of or “white label” skills. It’s a unique way to look at potential possibilities or see new ways you can serve others while making a living.  

In the midst of his producer experiment Michael’s wife went into labor with his daughter Juniper. His young child was not well so she spent the first 5 weeks of her life in the NICU. There was an outpouring of support that was not expected. He explains that it he felt the only thing to do was to surrender to accepting help so they could focus on his daughter’s health.  

Today Michael helps thoughtful givers become thought leaders. He helps them develop frameworks so they can share their expertise and their message in a meaningful and compelling way.  

Here’s his framework for the 3 components of referrable thought leadership: 

• The scientist 
• The celebrity 
• The magician 

Final thoughts: It’s important not to be stuck in the givers fix so much that we neglect to ask.  

Connect with Michael:  

https://twitter.com/MichaelRoderick 

https://www.linkedin.com/in/michael-roderick-1161571/ 

https://www.facebook.com/mike.roderick.940 

Find your referability rating! 

Learn more about your ad choices. Visit megaphone.fm/adchoices