The Metropolis Mall is one of the largest shopping complexes in Canada. This four-story complex housed the Mirage, a 20-foot mirrored box with digital projections that created a 360-degree immersive experience inspired by Dr. Who’s Tardis. The Mirage experience was designed to attract mall shoppers to a certain area with the promise of a unique and interactive journey. Adrian Scott, Executive Creative Director of Go2 Productions, joined us to discuss the role of his company in this digital deployment.