Join host Justin Starbird for an insightful conversation with returning TAG Award judge, MaryBeth Privitera! Fresh off her retirement from the University of Cincinnati, MaryBeth is kicking off a "design revival" in MedTech.

Find out what truly separates a scientifically interesting idea from an impactful solution in Life Sciences, and why the "age-old excuse" about regulatory slowdowns is a business problem, not an FDA one. 

MaryBeth shares her unique perspective as Principal of Design and Human Factors for SentiAR on the trends she's tracking in digital health and diagnostics, and reveals the one critical weakness she sees in most award submissions. 

Plus, she gives an exciting update on the next edition of her must-read book, Applied Human Factors in Design!

If you're a MedTech founder, engineer, or just curious about what's next in medical device innovation, this episode is packed with hard-earned wisdom on product design, team collaboration, and the power of third-party recognition.