Rural geographer David Christian Rose recognises that farming can feel like a juggling act. In his role as Elizabeth Creak Chair in Sustainable Agri-Food Systems at Harper Adams University, David leads the 'Change in Agriculture' research group, whose objective is to help farmers and farming stakeholders navigate the changes being asked of them.

David has considerable experience communicating his views and research findings across many and varied platforms, including the mainstream media, farming press and as part of the debating team at Oxford University discussing the benefits of eating a balanced diet that includes meat and dairy.

In this episode, we discuss:

how the behaviour of people has an impact on our environment,

the importance of producing tangible outputs from research: make it meaningful and make it matter,

finding out what can help motivate people to change.

Listen in to hear David's thoughts on communication, cows and coffee!